Coffee As Produce
Qualia was born at the farmers market, conceived with the idea that freshness matters. Rather than roasting beans that will sit on a store shelf for weeks or months, Qualia delivers our beans directly to customers within days or even hours. That allows us to roast our coffee with a focus on its optimum flavor. Just like fresh produce at a farmers market that was just picked that morning, our coffee is delivered at the peak of freshness.

